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Why You Need Facebook Marketing: What Exactly Is It and How It Can Be Used For Your Business

Facebook has grown to be the most popular social media site in the world. And with the vast user base that it has, it makes it an incredible marketing tool for businesses. But many business owners are still on the fence about whether to dive in or not. But here are 3 reasons why you should be using Facebook marketing for your business, and why it will make your business succeed.

 

Why should you use Facebook marketing?

  1. Facebook is already a giant network. In 2020, there were 2.13 billion active users on social media sites. That is an increase of 33% from the previous year. But it’s not only the sheer number of users that make it a great network. Facebook is unique in that you can run a business on the site. And many of its user bases are also used to interacting with businesses that are a part of their life. You can talk to your followers, answer questions, have conversations, or otherwise take part in the social media platform. And your company is a part of that. 2. Facebook marketing is free for companies and small businesses. With a company page, it is free to have a business page and post, share, or discuss content on the platform.

 

Facebook gives you a voice.

The biggest reason why Facebook is so popular is that it allows users to post any content they want. If you want to post about your products, you can. If you want to post about your company, you can. And users get to see your post in their news feeds. Facebook gives you free traffic through Facebook, you can reach thousands of people on a regular basis. For example, most people check their Facebook feeds every couple of hours, which means that you are sure to get some regular traffic if you post there. You also get an audience, which makes it easier to sell products through Facebook. Even if you have the best salesmanship skills, if you do not have a ready audience, you’re going to struggle to sell anything.

 

Facebook is about people, so it is about business.

Here is a quick reality check: Facebook is not a business-oriented platform. When you go to Facebook, you go to be social. You go to connect with your friends and family. You don’t go to sell. You don’t go to sell to strangers. And for most people, that is exactly what they are doing. The social aspect of Facebook is what makes it so popular. You go to Facebook to be social. You connect with people. You are friends with people. It’s about having fun. It’s about being human. It’s not about selling. And it’s not about looking for new customers. So, the next time you think that you want to advertise on Facebook, remember that it’s about the people. Not about the goods or services that you want to sell. What is the best way to get your audience engaged? Facebook helps you do that.

 

What are the benefits of Facebook marketing?

Social Media (read: Facebook) is a powerhouse of the Internet. It’s not only the most popular social media site in the world, but it also has 2 billion users. And even more impressive than that – even if only a small percentage of those users engage with your content, Facebook can help you build up your customer list. In other words, if a certain percentage of your followers are Facebook fans, Facebook can help you grow those fan bases.

 

How you can start using Facebook marketing

First, you have to understand how Facebook marketing works. It’s fairly simple, and all of the above can be done from your own Facebook page if you have one. You just need to pay attention to the things you are posting. For example, one of the things you need to watch out for is status updates, which have the potential to a) Require too much of your time b) Become stagnant and repetitive for example, if you’re in the kitchen right now, you’re probably thinking about that soup you’re going to make. But if you post multiple times a week about your soup, it will probably just get old. Instead, try focusing on one of your strengths.

 

Conclusion

This article has been written to give you a reason to decide to launch a Facebook campaign and to encourage you to be successful in using it. To that end, if you enjoyed this article, consider sharing it with your network, so that they can enjoy it too.