A few years ago, as a successful online presence or business was not possible without Search Engine Optimization; today, target oriented Search Engine Optimization or SEO for short is not possible without proper website analysis. In order to cater to this new demand of the market, many of the SEO companies offer free website analysis to attract more customer satisfaction as possible. When looked at from SEO point of view, Free Website Analysis has two-fold benefits for both of the parties; customer gets an idea of the services offered by the company and the SEO team has a far more clear and workable SEO plan.
There are two main parts of the free website analysis services:
1. Free SEO Analysis
2. Free Web Design Analysis
Free SEO analysis of the web helps track the trouble in the existing SEO pattern applied. It also enables to discard things that are no longer useful. During free SEO analysis, keyword density, keyword type, keyword location, link type, link location and availability are checked. Since both of these are dynamic entities that keep on changing over time, they need regular replacement and check. One approach is worth mentioning here. Some people undermine Free SEO analysis services provided by the SEO companies. They suspect the results they reach. But, they forget that nobody would like to risk his first impression and not to reduce the burden of the SEO geniuses. However, a free website analysis is incomplete without the free web design analysis.
The appearance of the web; your online business office, is the foremost thing that attracts or loses the attention of the customer. Web design has also very far-reaching impact on the user experience which in turn affects the customer conversion rate directly, leading to drastic consequences. Free web design analysis enable analysts to point out the designing blunders and suggesting better alternatives. Free website analysis includes the expert analysis of your web’s layout, the page loading time and issues, processing time of user request and queries and accessibility of the visitor to the information most relevant or demanded by him. As a consequence of free web design analysis, web analysts may recommend a complete re-design of the web and change in the server side technology and approaches.
Free website analysis helps both the SEO companies and the customers. A complete web analysis includes free SEO analysis and free Web Design Analysis. Free SEO Analysis focuses the SEO strategy, indicates the loop holes and suggests remedies. Web design analysis focuses the user experience and the reasons of low customer to conversion rate. All of the observations and results take the form of the website analysis report, suggesting accurate and effective SEO strategy.
All of the above observations are given a shape of a report. The results and suggestions are not merely observatory or based on assumptions; rather, they analysts use complicated quantitative approaches to reach them. So, it almost impossible to challenge a web analysis report for quality and reliability.