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What Is Voice Search SEO and How It Will Affect Your Rankings

Voice search is the future of search engine optimization. Voice search will continue to grow in popularity as technology improves and mobile devices become more advanced. If you haven’t started optimizing your website for voice search queries, you should begin now before your competitors get ahead of you. Read on to learn everything you need to know about voice search SEO and how it can help your site rank higher with this type of query.

What is Voice Search SEO?

Voice search SEO is optimizing your website content to be understood by voice assistants. Most people will begin interacting with their devices by voice within the next five years. If you want your website to be in the top results for these types of queries, you need to start optimizing for them now. In fact, you should have already started if you want to stay ahead of your competition. When people use their voice assistants to search, they speak in natural language. This means you will likely hear phrases like, “Where can I find a good Italian restaurant near me?” or “How many calories are in a burrito?” instead of keywords. Since voice search SEO is analyzing these phrases for their meaning, you also have to write your content with meaning in mind.

How to Optimize for Voice Search

To optimize for voice search, you must do everything you would normally do to optimize for written search queries. Then, you must take your content and rewrite it with meaning in mind. Your articles should answer the questions people are asking. You can also add in your keywords naturally to help them rank higher. You should also make your page as conversational as possible. This means you should use active language and speak directly to your readers. They should feel like you are speaking to them when they read your content, not that you are talking at them.

The Words People Use in Voice Searches

Since voice search is natural language, you don’t know what keywords people are using when they ask Google or Amazon’s Alexa to find information on your site. To make things even more difficult, people tend to speak in what we call “long-tail keywords.” Long-tail keywords are phrases that include several different keywords. If you optimize your site for one long-tail keyword, you’ll likely rank for lots of other long-tail keywords as well. Since people use very long keywords when they speak to their devices, you may have to use very long keywords to rank well. If you have short keywords that are easy to rank for, you’ll have a huge advantage over your competition. You’ll have lots of great content that users can easily find. If you have lots of long-tail keywords, you’ll have lots of great content that will be much harder for people to find.

3 Tips for Voice Search SEO

There are lots of ways you can begin optimizing for voice search. If you haven’t started yet, you should begin working on it immediately. Voice search is the future, so you’ll want to get as much of your content optimized for it as you can. Here are some tips to get you started: – Use long-tail keywords. Use many different long-tail keywords throughout your content. Include lots of keywords in your title as well. – Create content with meaning. Write articles that your readers will understand and that answer their questions. – Use active language. Don’t write your content like you’re writing an essay. Write it like you’re talking to your readers. – Be conversational. Don’t use stiff, formal language. Use words and phrases that you would use in real life. – Use visuals. Images are easily understood and can help break up your content.

Summary

Voice search SEO is the future of search engine optimization. It is analyzing the meaning of phrases people speak to their devices to find information rather than using keywords. To optimize for voice search, you must do everything you would normally do to optimize for written search queries. Then, you must take your content and rewrite it with meaning in mind. Your articles should answer the questions people are asking. There are lots of ways you can begin optimizing for voice search. Use long-tail keywords, create content with meaning, use active language, be conversational, and use visuals. Voice search is the future, so you’ll want to get as much of your content optimized for it as you can.