What does the future of search look like? Voice search, for one. New research from digital marketing firm JAC VENDEND shows that 66% of smartphone users conduct searches on topics they’d rather not Google in public — things like personal medical inquiries, embarrassing moments, or dirty details about celebrities. This is a fantastic opportunity for marketers who understand how to leverage voice search SEO strategies. Read on to learn more about why voice search is the next big trend in SEO and how you can leverage it to drive more traffic to your business.
Voice search is the practice of inputting queries into search engines by speaking rather than typing. When someone uses a voice search, they don’t see the query they typed into Google or Bing; only the results that match the spoken query appear. Voice search is especially useful when you’re driving or cooking and don’t want to take your eyes off the road or messy kitchen, or when you’re standing at the fridge with a screaming baby. Voice search has been around for a few years, but it’s recently seen a rise in popularity. This is largely thanks to the fact that more and more people are using voice assistants like Google Home, Siri, and Alexa. Voice assistants make it easy to conduct stealthy searches on your phone or laptop without anyone else knowing.
Voice search is a big deal because it’s predicted to overtake text search as the most common form of online search by 2020. And when people use voice search, there are a couple of important differences from traditional text-based searches: – More long-tail queries. Text queries often involve one or two words, like “what is SEO?” Meanwhile, voice queries are naturally longer, like “what is search engine optimization?” This leads to less competition and more opportunities for marketers who know how to optimize their content for voice search. – Fewer exact-match searches. This is because people don’t speak with proper punctuation or capitalization. For example, someone’s query might be “what is SEO?” while someone else might say “what is search engine optimization?” And yet another person could say “what’s search engine optimization?
To succeed in the voice search epoch, you’ll need to consider a few things: – Know your topic. This is important for all SEO, but it’s particularly important for voice SEO. If you don’t know enough about your topic, you won’t be able to put together a coherent, useful search result. – Craft original content. You don’t want to simply copy and paste your text-based articles in order to optimize them for voice search. Instead, you need to create unique, custom content that answers your customers’ questions from start to finish. – Optimize your metadata. When you write your voice search content, you should include your target keywords naturally. Then, you can add metadata to specify which words you want Google to rank your content for.
New data shows that people who use voice search as their primary method of online discovery are more likely to purchase something. This means that marketers who are prepared for the rise of voice search stand to benefit financially. There are a few reasons why voice search will continue to grow: – More people will have smart speakers. People are expected to own around 50% more smart speakers in the next year alone. With more people having access to voice-activated devices, they’ll be more likely to use voice search. – More people will be using voice assistants. Voice assistants like Google Assistant and Amazon Alexa are expected to grow in popularity in the coming years. This means more people will be using voice search.
Voice search is the practice of inputting queries into search engines by speaking rather than typing. When someone uses a voice search, they don’t see the query they typed into Google or Bing; only the results that match the spoken query appear. Voice search is especially useful when you’re driving or cooking and don’t want to take your eyes off the road or messy kitchen, or when you’re standing at the fridge with a screaming baby. Voice search is a big deal because it’s predicted to overtake text search as the most common form of online search by 2020. People who use voice search are more likely to buy something, which means that marketers who are prepared for the rise of voice search stand to benefit financially. With more people having access to voice-activated devices, they’ll be more likely to use voice search.
