The ecommerce market is booming. In the U.S. alone, ecommerce sales are expected to reach $305 billion by 2021. That’s an increase of almost $100 billion in just five years! Furthermore, global ecommerce sales are predicted to reach a staggering $1 trillion by the end of this year. That said, as the market continues to grow and evolve, so too must your ecommerce website design if you want to stay ahead of the curve. To stand out from your competitors and drive sales, your site needs to be simple, clean, and minimalist. Read on for our expert advice on how to do just that…
There are various different styles of website design. One of the most popular these days is the minimalist approach. Minimalist website design refers to a very clean and simple design that uses as few elements as possible to create the site’s layout. It is designed to be truly simple, clean, and uncluttered, with as little extraneous information as possible. Minimalist website design aims to create a clean, professional look that is easy and intuitive to navigate, allowing customers to find the exact information they are looking for quickly, without being distracted by unnecessary elements. Minimalist website design is popular among ecommerce sites because it has been proven to encourage sales. People make purchases online when they are confident that they can find what they are looking for quickly and easily. With a minimalist design, customers can scan the page and quickly find what they are looking for.
Ecommerce is growing in popularity year on year. In fact, global ecommerce sales are predicted to reach $1 trillion by the end of this year. What’s more, almost half of all online shopping is expected to be completed via mobile devices. With so many people shopping online, it’s more important than ever that your online store stands out from the crowd. If you want your online store to succeed, it must have a minimalist ecommerce website design. Minimalist design is clean, simple, and uncluttered, and it has been proven to boost sales. Online shoppers like to browse, but they don’t like to be bombarded with advertisements and distracting information. A minimalist design is intuitive and easy to navigate, meaning customers can find what they are looking for quickly, without feeling overwhelmed by your site design. Moreover, customers are more likely to make purchases from websites with clean and simple designs. After all, no one wants to feel confused or misled by the design of a website. A minimalist ecommerce website design will encourage customers to make purchases.
Colour is a powerful element when creating a minimalist ecommerce website design. You can use bright, bold colours to draw attention to certain elements of your site, thereby making them stand out. A good example of this is using a bright red colour to draw attention to your homepage slider. Why? Because red is a colour that is sure to attract attention. It’s a colour that people are naturally drawn to, and it will help your homepage slider stand out to customers. By using bright, bold colours throughout your site, you can make sure that key elements such as your homepage slider, product images, and calls-to-action are prioritized.
Typography is the art of written words, and it is crucial in minimalist ecommerce website design. Your website’s typography will set the tone for the rest of your design, so it is important that it is clean and easy to read. In minimalist ecommerce website design, you want to make sure that your typography is as clean as possible. This means not cluttering your site with too many fonts, and making sure that the fonts you do choose are easy to read, and match the rest of your design. Minimalist ecommerce website design is all about cleanliness and simplicity. Therefore, you should only use one or two fonts on your site. Besides, multiple fonts can actually create visual noise and make your website harder to read, which is the last thing you want!
Whitespace, or the space between elements on a page, is an important aspect of minimalist ecommerce website design. It is the area around elements like images and buttons that separates them and helps them stand out. White space is important because it creates visual contrast, making elements stand out. It allows customers to focus on the product images without being distracted by surrounding elements, such as buttons and navigation options. A good example of minimalist ecommerce website design that uses white space to its advantage is online shoe store, Foot Locker. At first glance, the homepage appears to have a minimal design. However, a closer look reveals that the visual elements on the page, such as the product images and call-to-action buttons, are positioned near the edges of the page. This creates ample white space in the centre of the page, allowing customers to focus on the product images, without being distracted by surrounding elements.
Using bold, bright colours may limit your selection, but that doesn’t mean you can’t be bold with colour! When choosing colours for your site, you want to make sure that they fit your brand and are appropriate for your target audience. However, there are no set rules when it comes to colour. If you want your site to be bold with colour, go for it! A good example of bold colour selection in ecommerce website design is outdoor clothing retailer, Moosejaw. The company uses a bold, outdoor-themed colour scheme in its design. Bold colour selection is visually stimulating, making the site more exciting. With bold colours, customers will be drawn to the site because it is eye catching and will help drive sales.
Although black and white ecommerce website design is often associated with minimalist design, you don’t have to be minimalist to use black and white. In fact, you can use black and white to create bold, attention-grabbing designs that are anything but minimalist! There are many benefits of black and white ecommerce website design. First, it is timeless. Black and white is a classic design that will never go out of style. Second, black and white creates visual simplicity, making your site easy to navigate and understand. Black and white ecommerce website design is bold, and it can be used to create a variety of different website designs. For example, a classic black and white design is clean and minimal. However, you can also use bold black and white to create attention-grabbing designs!
As you can see, there are many ways to create a minimalist ecommerce website design. However, it is important that you remember that simplicity is key. You want your site to be clean and uncluttered, so customers can quickly and easily find what they are looking for. A minimalist design will encourage customers to make purchases on your site because it is easy to navigate, and it has been proven to boost sales. With a minimalist design, customers can scan the page and quickly find what they are looking for. A minimalist ecommerce website design is clean, simple, and uncluttered, with as little extraneous information as possible.