The 6 Best Ways to Optimize Your Site for Voice Search
Voice search is changing how people can find information online. It requires sites to be more specific and direct with their answers. Voice search is also moving away from keyword-based searches and towards natural speech that understands context. How you optimize your site for voice search will likely depend on the type of site you have. Some sites are more suited than others to voice search, but there are some general rules you can follow that will help you get there. If you’re just getting started with voice search optimization, this article will give you the best practices and a few easy tips for optimizing your site for voice search.
Make Your Site More Voice Search Friendly
When thinking about voice search optimization, you first need to make sure your site is optimized for voice search. Being optimized for voice search means your site is easy to navigate, understand, and use with a voice assistant. The first step towards optimizing your site for voice search is making sure it’s optimized for good old-fashioned text search, too. This means all of your pages have good, descriptive URLs, and you have good page titles and meta descriptions. If you have any images on your site, you have good alt tags for those as well.
Provide Answers, not Just Information
When people use a voice assistant, they aren’t searching for general information. Instead, they want direct answers to their questions. This means your content should be much more focused on providing answers than it is on providing general information. You want to think about what kinds of questions your audience is likely to ask. You can also use keyword research tools to identify the kinds of questions people are searching for. When deciding what to write, you want to be as direct and specific as possible. You also want to try to answer the question at both the sentence and paragraph level.
Optimize for Voice Search User Behaviours
Understanding how people use a voice search engine is important for optimizing your site for voice search. Voice search is less focused on your site’s content and more focused on the user’s individual experience and needs. People will speak their searches, and the search engine will use natural language processing (NLP) to determine what they’re looking for. Because of this, your site’s content likely won’t be the first item the search engine will consider for its results. Instead, it’ll look for things like your site’s overall authority, your site’s reputation, the user’s device and location, the device’s mic and speaker, and more.
Use Rich Content
For most of the internet’s existence, keyword stuffing and other low-quality content strategies were the key to success. These days, though, you need high-quality content that is relevant to your audience and provides value to them. This means you should create high-quality, rich content that engages your audience. This content should be focused on answering questions and providing useful information.
Voice search has the potential to dramatically change how we understand and use search engines. It isn’t a fad; it’s a natural progression in how people interact with the internet. It’s important to remember that voice search isn’t something you can just tack onto your current content strategy. It requires a whole new strategy, one that is focused on simplicity and being direct with your answers. The 6 Best Ways to Optimize your Site for Voice Search will help to get you started on the right path to success with voice search, but there is always more you can do.