9 Tips for Building a Killer Website to Grow Your Business
Having a website is the first step to digital marketing. Without it, you can’t reach your target audience. A website is a central hub for information about your business that tells people all about you. It should be well-designed, easy to navigate, and mobile-friendly (and it should work on any device!). This blog post will teach you how to build a professional website that will boost your rankings in search engines and help you grow your business.
Question Your Website Strategy
If you’re thinking about building a new website, you might want to ask yourself these questions:
– How is my current website performing?
– Is my current website mobile-friendly?
– Does the design of my site represent me well?
– Does it look like I’m professional?
– Does it live up to what I offer in terms of quality and price?
Write Clear, Informative Headlines
The headline of your website is the first thing people see. It’s what they will read and click on to learn more. So, you want to make sure it’s clear and informative.
But, what do we mean by “clear” and “informative”?
- Short and sweet: Write a short headline that says exactly what the page is about. The shorter the better! You want to generate interest in clicking on your site or blog post as much as possible without giving too much away.
- Clear: Your headline should be as clear as possible (and easy to understand). What is your website about? Be straightforward with your audience and don’t try to change their minds once they read it.
- Informative: If you’re writing a blog post, where can people find more information? If someone clicks through to your post, what do they expect to find after reading the headline? It’s helpful if people know how they can take action after reading this information – for example, linking them directly to your contact page or showing ads that promote your products/services right upfront so they know what else you have available for them.
Create a Strong Call To Action
It’s a good idea to have a call-to-action on your website. This is a button or link that prompts the visitor to take an action, like make a purchase or sign up for an email list.
A strong call to action should be prominent and easy to find on your page. It should stand out so people can quickly spot it, so use colors and bold text carefully. The CTA should also be relevant to what you’re advertising or marketing–if you sell clothing, for example, don’t ask them to subscribe to your blog!
If you want your visitors to subscribe via email, include instructions on how they can do it. If you want them to follow you on social media, provide the links they need in order to find you easily. Your call-to-action should be simple and straightforward so that visitors know exactly what you want them to do next.
Create Lists of Content
It’s important to make your website content rich with lots of different types of content. It should provide helpful, engaging information for people who visit your site. Try creating lists of content that you can post on a regular basis. This will give your audience something new and fresh to see each time they check your site.
Add Testimonials and Ratings
Adding testimonials from happy customers and ratings from industry-leading organizations can go a long way in building trust with your potential clients. These additions make it easier for people to see that you’re a credible source of products or services.
Create Interactive Features
An important part of having a successful website is to create interactive features that will make it look professional. Things like calculators, testimonials, and videos are great ways to accomplish this. You can also offer your visitors downloadable content or send them an email newsletter subscription. An e-commerce store is a perfect place to put these interactive features as it can help increase revenue.
Make Forms Easy to Fill Out
One of the most important things you can do for your website is to have an easy-to-fill-out form. This is crucial if you want to attract new customers who want to buy something or inquire about your services.
A form on your website should be easy for people to fill out and it should be clear on what they need to do next. A good example of this would be a product inquiry form. When someone fills out this form, they should know exactly what information is needed and give that information willingly. The form should also clearly state how their information will be used (i.e., for customer service purposes only, etc.). If someone has the time, they might hesitate to provide certain personal information if it’s vague on how it will be used or not necessary for purchasing products or services. Make sure you outline all details so the process is as seamless as possible.
Use Blog Posts for Updates
If you are new to the blog world, don’t be afraid to start with a few simple posts. Write about things your target audience might be interested in, like tips for running a successful business, or how to build confidence. You can use these posts to update your website with the latest information and help readers who may not have visited it in quite some time.
Link to Your Social Media Accounts
One of the best things you can do for your website is link it to all of your social media sites. This can be done through a widget or by adding a line of code to your site’s HTML. You should also make sure that these links are easy to find from any page on your site. That way, people who visit your site will have the option to follow you on social media and stay up-to-date with your content.
Having a well-designed website is the first step to growing your business. If your website looks good and is easy to navigate, you’ll get more visitors and they’ll stay on the site longer. However, just having a good website design isn’t enough. Your website should also provide your visitors with valuable information about your business and be easy to use.