5 Ways to Improve Your Digital Marketing Strategy Today

The digital marketing world is constantly evolving, and it can be difficult for brands to keep up with the latest trends. After all, it’s not as if a new social media platform or algorithm update comes out every day. Marketing experts are consistently coming up with new tips and tricks for digital marketers to help them optimise their marketing strategies in different market conditions. From content creation to website traffic, there are plenty of different aspects of a marketing strategy that can be improved to increase ROI. The following are some expert tips on how you can make your digital marketing strategy more effective today – and in the future – without breaking the bank.

Research Your Audience

Before you dive into any marketing strategy, you need to know who your target audience is. If you don’t, you won’t know who you’re marketing to, which will make it much more difficult to create content that resonates with those people. As a rule of thumb, you should try to find out as much about your audience as possible. Start by finding out how many people are part of your target customer base. You can do that by using analytics tracking tools to see how many people visit your website and which pages they visit. You can also survey your customers to find out more about them. One way to do that is to create a persona based on your research. Personas can help you create more effective marketing strategies because they allow you to view your customers as real people instead of a vague mass that you have to try and appeal to as one single group. With a clear idea of your audience, you’ll be able to come up with better marketing strategies that speak to your customers’ wants and needs. You can also tailor your content to better resonate with your audience and drive them to your site.

Create Great Content

Your marketing strategy is nothing without great content that engages people. There are many types of content you can create, such as blog posts, infographics, and webinars. The most important thing to remember when creating content is that it has to be relevant to your audience. If your content doesn’t tie in with what your audience is looking for, it won’t convert very well. It’s important to know your audience and create content that speaks to them. You can learn more about your audience and find out what content they like to see by using social media marketing tools. Social media analytics tools such as Sprout Social allow you to see what kind of content your audience interacts with the most. For example, if you’re creating content around health and wellness, you can learn what types of posts your audience engages with the most. You can then create more content around those topics. You can also use social media to collaborate with bloggers in your niche and build relationships with them.

Use the Right Tools

Any kind of tool that can help you streamline your marketing efforts or make them more effective can have a big impact on your strategy. Start by making sure your website is mobile friendly, as more than half of all internet users and more than 70% of all eCommerce traffic is done on a mobile device. You can also use tools like Google Analytics, Facebook Insights, and Google AdWords to track your progress and see what areas of your strategy are working best. With social media, you can use tools such as Sprout Social to schedule and track your posts, as well as respond to comments and messages from your audience. With email marketing, you can use tools such as HubSpot to create effective email campaigns that help you grow your email list.

Incorporate Video Marketing

As more and more internet users are switching to watching video content, placing video marketing at the centre of your strategy can help you connect with your customers and drive sales. You can create video content that goes beyond basic product or service promotion and taps into human emotions, such as humour or nostalgia, to connect with your audience on a more personal level. Video marketing can also be a great way to educate your audience on a particular topic, which can help you build trust and drive sales over time, even if your initial video content doesn’t directly relate to your products or services. You can create video content on just about anything these days. You can even repurpose content that you’ve created for other types of marketing, such as webinars, podcasts, or blog posts, and turn it into a video.

Track Your ROI

What good is a marketing strategy if you don’t know if it’s actually working? You need to track your marketing efforts and see what types of marketing are bringing you the most customers. You should track how many people are visiting your website, how long they’re staying there, and where they’re coming from. You can also track how many social media followers and email subscribers you have and the engagement those platforms have. By tracking your marketing efforts, you can see which areas of your strategy need improvement. You can also see which areas are bringing in the most sales and therefore are worth investing more time and money into. If you don’t track your marketing efforts, it’s difficult to know if your strategy is working. You can use tools such as Google Analytics, Facebook Insights, and Google AdWords to track your various marketing efforts.


Your digital marketing strategy is a living document that will grow and evolve as your business and the industry around you changes. Although your current strategy might be doing a decent job now, it won’t be effective forever. That’s why it’s important to review your strategy regularly and make any necessary changes to keep up with the latest trends and best practices. From research to tracking your ROI, there are many different ways you can improve your digital marketing strategy today.

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