Local chiropractic marketing is particularly competitive. In many cities including Venice FL, it seems like there is a chiropractor on every corner, from big, multi-doctor practices to people who – literally – hang a shingle on their front door.
Simply offering top-notch services for a chiropractor is no longer enough to get patients into your office. Potential patients need to know how good your services are before they try them out, and online directories, listings and review websites make this information accessible. Existing patients are valuable in terms of repeat business and a referral channel. Consequently, online marketing to get the most out of potential and existing patients is crucial, so here are simple chiropractic marketing ideas to promote your office.
Chiropractors face immense challenges when attempting to draw in new patients. You might get some referrals from your network of medical professionals, but many people prefer to self-refer. When that happens, the patient generally runs a quick Google search and then calls the first chiropractor or two on the list. So to increase your patient list, you must find your way into that all-important top slot.
1. Develop an effective and powerful website for your chiropractic business.
Develop an online presence. If your chiropractic office is not online, you should be. If you do not have a website, get one. While it often takes months to get a decent ranking in Google and other search engines, you can speed up the process by listing your business in every online directory of chiropractors you can find, and you’ll soon discover that there are many out there. Websites today are your business front. They showcase your services, staff, and – most importantly – communicate the value you offer patients.
Think of your chiropractic website design as a digital waiting room. You want it to be clean, professional, and assuring. You want people to feel they are in the right place and that their problem will be solved. Websites are a consumer comparison tool. Someone searching for a new chiropractor will typically look at 3-5 websites before deciding who to contact. If one website is confusing or dated and another is clear and modern, the former is likely to lose their chance.
2) Use Google Advertising
If you must have new patients calling your business as soon as possible then you should consider PPC- Google Advertising. If you want to increase the odds of people finding your business online, Google AdWords is an immensely powerful chiropractic marketing tool. Google AdWords allows you to bid on specific keywords, which appear in clickable ads at the top of the search results when a person in the area searches for those words on the Google search engine. The person knows they are clicking on an ad, and they do so because they want to know more about your services. It is a pay-per-click system, so you only pay when someone clicks on your ad. You do have to pay more for the top position of your ad, which shows up at the top, right-hand side of the Google search engine page.
With Google AdWords, you can target potential patients that lives 5 miles or however distance you want to target for your Chiropractic practice. That is a relatively short distance for any patient to travel. Depending on your location, this could expand your patient base by tens or even hundreds of thousands of people. Even better, Google AdWords lets you target patients seeking treatment for specific issues, rather than just the generic searches for chiropractic or chiropractor. If a person local to your area is looking for information on back pain, sciatica, scoliosis, whiplash, or the dozens of other problems you deal with every day, it’s easy to find you via Google AdWords.
3 Search Engine Optimization for online visibility
SEO is an excellent tool for generating leads. When your website’s ranking improves, you will notice an increase in the number of visitors. That means you will have more opportunities to get leads. You can encourage them to leave their contact details through inquiries, free newsletters, and other opt-in methods. Instead of spending a lot of money advertising your services using traditional media, you can easily reach out to potential clients using SEO. In SEO, your website should be geared towards specific keywords, because these are the words or phrases that people use to find chiropractic websites like yours. The key is to identify the keywords to focus on. For example, the word “chiropractor” is obviously a popular keyword used by potential clients. But you can also concentrate on keywords describing ailments that your chiropractic skills can alleviate. These keywords can include “lower back pain” and “neck pain” among others. An SEO specialist that is familiar with your niche can help you identify which keywords to target.
4) Use Social Media
Leverage social media. More and more consumers are finding local businesses through social media pages such as Facebook, LinkedIn, and Twitter. At the very least, create a Facebook page. Once you have developed a following update it from time to time with helpful advice on exercise, stretching techniques, etc. If you do not have time to write posts, hire someone to do the posting for you.
For the prospective client looking for fast back-pain relief, the choice can feel like a crapshoot. That is why your chiropractic office cannot afford not to market online. You need to be highly visible, create a trustworthy image, and convince people considering chiropractic that you are the right choice.
Full Force Web offers a wide range of digital services including web design, search engine optimization, e-commerce solutions, pay per click management and Internet Advertising.
Contact us today at 941-548-6139.